Saturday, November 13, 2010

Recycling and the Social Media

The N.C. Division of Pollution Prevention and Environmental Assistance has three social marketing campaigns.

North Carolina adopted the Recycle Guys campaign from South Carolina for North Carolina elementary and middle school children in 2000. It includes an activity book, commercials, posters, stickers, tattoos and trading cards.

The campaign kicked off in 2005 for high-schoolers, college students and twenty-somethings. Original funding for the creation of the campaign was through an EPA grant. The campaign includes bottle openers, commercials, posters and T-shirts. This campaign may differ from other recycling campaigns in that it uses different messaging, graphics and media outlets.

In 2010, DPPEA embarked on a new campaign called Recycle More NC for the 35-year-old and older demographic. The goal is to not only increase the amount of curbside recycling, but also increase recycling participation at work and while out-and-about.

For more information visit:

These campaigns are available for use by all N.C. local governments and nonprofit agencies for free.

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