Monday, March 28, 2011

Adidas Commits to Sustainable Cotton


Photo Credit: Adidas
One of the largest sports clothing and footwear makers is overhauling its environmental policies. Adidas announced that part of its new strategy would commit the company to using 100% sustainable cotton by 2018. The company says all cotton used in Adidas clothing will need to meet the Better Cotton Initiative’s standards. Better Cotton is cotton grown in a way that reduces stress on the environment and improves the livelihoods and welfare of farming communities. Better Cotton also uses less water and pesticides. Adidas, along with Ikea, Levi Strauss and other retailers founded the Better Cotton Fast Track Program a few years ago. The companies teamed up to fund farmer education and speed up the switch to Better Cotton Initiative standards. Adidas announced other sustainability goal including seeking more sustainable materials from suppliers, reducing energy and switching to energy sources that produce less carbon. The company will also cut the 800 colors it uses in half and will add more sustainable materials to the toolboxes used by designers. Adidas is also using and testing environmentally friendly alternatives to cotton. The Adidas Supernova Glide 3 running shoe is made with 50 percent recycled polyester and 100 percent recycled polyester laces. It also features renewable foam and a Formation heel technology that reduces waste by 50 percent.

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