Thursday, May 19, 2011

PepsiCo's New Eco-Friendly Fountain Drink Cups

PepsiCo rolls out new eco-friendly fountain drink cups

PepsiCo announced that it has begun offering five options of eco-friendly, recyclable and compostable cups to food-service customers in the United States.

The options include fully recyclable clear plastic cups, including an rPET cup containing 20 percent post-consumer recycled content, as well as compostable paper cups and wax cups made with plant-based materials sourced from sustainably managed forests.

The selection of cups allows food-service customers  — restaurants, stadiums, theme parks, and colleges and universities — to choose the right green cups based on locally available recycling and composting disposal facilities.

PepsiCo introduced the green cups in response to growing demand for eco-friendly beverage packaging, particularly among college and university students. Research shows that 94 percent of consumers are concerned about the environmental effects of beverage packaging (according to a study), and 60 percent of Millennials and Gen-Xers would be willing to pay slightly more for recycled beverage packaging that's better for the environment (according to Mintel Beverage Packaging Trends).

Check out this video that showcases the new eco-friendly Pepsi cup portfolio:

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