Thursday, February 23, 2012

NBA All-Star Game Goes Green

NBA All-Star Game Goes Green

All-Star Game events are expected to draw more than 100,000 fans to the Orlando area. Photo: Flickr/rondostar

The NBA is teaming up with Sprint, Keep Orlando Beautiful and the Natural Resources Defense Council to make sure the 2012 All-Star Game is their most sustainable event to date.
Sprint and the NBA will partner with the city of Orlando, Keep Orlando Beautiful and Creative Recycling to host the NBA All-Star E-Recycling Day at Orlando Festival Park on Saturday, Feb. 18.

Fans who drop off their old electronics will receive two tickets per car to the NBA All-Star Jam Session – a four-day interactive basketball event featuring 500,000 square feet of All-Star entertainment – on Feb. 23 or Feb. 24 while supplies last. If that’s not enough of a reason to show up and recycle, former NBA player Bo Outlaw will also be on hand to welcome participants.

A collection drive for mobile phones will also be held at an Orlando-area Sprint store on Feb. 17, and former All-Star Nick Anderson will be in attendance.
READ: Green Sports Alliance Quadruples in 4 Months

“All-Star E-Recycling Day underscores the NBA and Sprint’s shared commitment to raise environmental awareness and encourage fans to do their part,” said Todd Jacobson, NBA senior vice president of community relations. “Thanks to guidance from the NRDC, the NBA and its teams continue to take steps to reduce our energy consumption and waste and hopefully together with Sprint and our fans we can continue to make a difference.”

In partnership with NRDC, the NBA will also introduce additional greening efforts to make NBA All-Star 2012 environmentally friendly and sustainable. Eco efforts include expanding recycling in the arena and Jam Session, increasing environmental education programs, utilizing sustainable flatware and conserving energy, NBA representatives said.

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