Business Crafts Old Skateboards into Jewelry and Belt Buckles
What started out as a recycled skateboard birdhouse project with their son's fifth grade class has boomed into a full-blown business for Phoenix residents Devin and Lisa Kelley.
The couple founded Recycled Skateboards International (RSI), a company dedicated to recycling some of the close to two million skateboards that are discarded each year by creating jewelry, keychains, pins and belt buckles.
“RSI partners with skateboard shops all over the US to keep skateboard decks out of landfills,” Devin Kelley says in a press release. “As skateboarders, we have made a commitment to reduce our carbon footprint by repurposing these old decks. We ride them, so we should recycle them.”
This simple message resonates with RSI's audience and has helped build the business. Their products are now available in several retail stores in Arizona and California, and online orders can be made via their website.
“Some people rescue aluminum cans, we rescue beautiful, once loved skateboards from landfills, which is also pretty great,” says Lisa Kelley in a press release.