Divergent Tris Barbie doll. Image courtesy of Mattel and Business Wire.
The team up of these two giants will allow kids and fanboys/fangirls interested in STEM education to brush up on their design skills. The aim is to grow the maker community while promoting the creativity, customization and imagination of kids.
“Autodesk is dedicated to providing powerful, yet easy-to-use 3D design and 3D printing apps to unlock the creativity in everyone,” said Samir Hanna, VP at Autodesk. “Partnering with an iconic brand like Mattel provides us with an opportunity to demonstrate how Spark, our open 3D printing platform, can help create amazing experiences that bridge the digital and physical worlds and push the boundaries of creative play.”
Apptivity Hot Wheels. Image courtesy of Mattel and Business Wire.
It is clear, however, that this partnership will stand out in the area of licensing. Mattel owns the rights to everything that’s cool, from Barbie to Hot Wheels to WWE to DC Comics to Disney. The potential to get STEM education to kids with these brands is practically endless. Let’s just hope they do the right thing and target everyone. 3D Printers shouldn’t be just “a boy’s toy.”